My Creative Journey

I’m drawn to bold, unique, and unconventional concepts—whether in fashion, art, music, or design. Early on, despite being told design was a tough industry to break into, I was determined to prove myself. I spent three years in customer service, developing a strong understanding of branding and consumer engagement, constantly analyzing packaging and marketing materials to identify opportunities for improvement. This passion led me to pursue an MA in Graphic Communication, refining my skills and transitioning into the design industry.

I now have six years of professional experience, with my designs featured in major UK supermarkets. At The Royal Mint, I contributed to high-profile projects including The Coronation of King Charles III, the 2023 Definitives, and the 25th Anniversary of Harry Potter and the Philosopher’s Stone with Bloomsbury Publishing. Currently, as a Creative Designer at Metro Bank, I develop marketing campaigns, digital assets, and business communications, ensuring consistent, impactful design across all touchpoints.

I’m committed to continuous growth—participating in a mentor programme for career guidance, expanding my video editing skills via LinkedIn Learning, and leveraging Figma to strengthen my digital design expertise.

Conceptual Thinker

Problem-solver

Brand Guardian

Collaborative Innovator

Metro Bank, June 2025 - Ongoing
Designer

  • Champion and evolve the brand’s visual identity across all channels, ensuring consistency and impact with diverse audiences while maintaining updated guidelines and developing the illustration and icon library.

  • Collaborate with marketers, copywriters, digital teams and in-store colleagues to ensure designs are effectively applied in practice, aligning all outputs with business goals and customer engagement strategies.

  • Deliver digital and print assets across campaigns, social and in-store communications with a customer-first approach, while managing version control of documentation within a regulated environment in line with ISO standards.

  • Lead and maintain the creative asset hub, ensuring updates and changes are actioned promptly, while providing clear guidance for the practical application of assets in line with brand standards and project requirements.

EXPERIENCE

Aldermore Bank, April 2024 - June 2025
Creative Designer

  • Lead the creative execution of a brand refresh, ensuring cohesive and impactful application of the brand identity across all audiences.

  • Own and manage brand guidelines, providing clear guidance for practical application, ensuring consistency across the business and accessibility for all stakeholders.

  • Develop a dynamic brand management portal with tailored templates and guides to streamline brand adoption and ensure consistency across the business.

  • Collaborate with design agencies to apply brand specifications to assets and materials, developing design solutions where additional guidance is needed beyond existing guidelines.

The Royal Mint, May 2022 - January 2024
Graphic Designer

  • Design and produce high-quality assets, including signage, ensuring all work aligns with brand guidelines and meets project briefs and deadlines.

  • Collaborate with stakeholders to develop pitch drafts and visual concepts, refining layout, typography and photographic composition for practical application across channels.

  • Adapt to evolving project requirements, problem-solving to deliver effective, on-brand design solutions while maintaining structured workflows and version control.

  • Stay ahead of design trends through continuous research and technical skill development, applying insights to enhance brand consistency and creative impact.

Zenith Print Group, Jan 2020 - May 2022
Graphic Designer

  • Ensure wayfinding and signage, as well as supporting print and digital assets, are consistent with client brand standards, maintaining a coherent visual identity across all touchpoints.

  • Set up artwork for print and packaging, ensuring signage, wayfinding and artwork packs have accurate content and configuration for practical implementation.

  • Hold direct relationships with press operators, artworkers and CAD teams, managing the end-to-end print production process from concept to final execution.

  • Art direct photoshoots and oversee campaigns across multiple product categories, ensuring all outputs align with brand guidelines and maintain a high standard of quality.