Tech X4 Identity

Project Brief: I was tasked with creating a dynamic visual identity for Aldermore’s tech event, "Powering Process: Tech X4", which highlights their evolving technology strategy across four key segments. The challenge was to develop a logo and branding that aligned with Aldermore’s established guidelines, while also reflecting their commitment to innovation, efficiency, and modernity. The final design needed to capture both the technical focus of the event and the forward-thinking nature of the company, ensuring it was versatile for use across digital, print, and event materials.

Rationale: I chose to make the "X4" the focal point of the design to highlight the four distinct segments of Aldermore’s technology strategy. This decision was aimed at creating a bold, eye-catching visual that would also be versatile across various assets. By embedding the "X" into the "4," I crafted a dynamic, stamp-like logo that can be easily scaled without losing its impact. The inclusion of arrows symbolizes progress and forward-thinking innovation, reflecting the company’s continuous drive to evolve. To reinforce the tech theme subtly, I incorporated wireframe lines, adding a digital feel without overpowering the overall design.