The Lion and The Eagle

Project Brief: I designed the packaging and campaign assets for The Lion and The Eagle coin launch, featuring a design by John Mercanti, the tenth Chief Engraver of the United States Mint. The coin represents the relationship between the UK (lion) and the US (eagle) as it enters the US market.

Rationale: I used the red and blue colors from both the American and British flags to create a patriotic design appealing to the American market. By blending these colors with light, I symbolized the union of the two countries, enhancing the engraved textures and adding depth to the design.