Soapy Branding

Project Brief: Soapy is a luxury, eco-friendly soap brand seeking a refresh to better reflect its premium ethos and create an indulgent bathing experience. The target audience is women, aged 18-35, who prioritize natural beauty products and sustainability.

Rationale: The visuals needed to convey both the luxurious and eco-friendly nature of Soapy. The name "Soapy" evokes relaxation and refreshment, aligning with the brand’s comforting, caring vibe. Sustainable packaging and mindful ingredient choices further reinforce its warmhearted, eco-conscious image.